Brian Sturm is a professor at University of North Carolina Chapel Hill who provides an innovative look at storytelling. When we think of stories, we think of them as having certain characteristics: a beginning, middle, end, characters, progression and so on. But Sturm argues that storytelling provides something larger: a way of organizing information. He says we can look at these characteristics as dots of data on a screen, where the story is the way we connect the dots. And how we connect the dots, changes the kinds of stories we create.
He says that as a whole, stories are not so much about plot, but rather about building community. Stories allow us to say what we need to say in an accessible and less invasive manner. Sturm discusses the traits needed to be a successful storyteller and how if you follow certain techniques you can transport listeners to altered states of consciousness.
The art of storytelling is no doubt an important art to master, whether you are relying on it to sell a product or teach your children values. Stories allow us to share our lives, connect with others and expand our emotional vocabulary.Storytelling Theory and Practice,