The Case for Collaborative Consumption

Rachel Botsman says we’re “wired to share.” That’s exactly why companies like Zipcar and Swaptree are so successful, she says. Collaboration is taking us back to an earlier time where our communication took form through trade, which is exactly what Swaptree aims to do (trade one item for another). Botsman says collaboration and sharing is changing not only the business world, but the way we live.

Keep up with new videos daily through RSS or Email