When the U.S. Department of Health and Human Services wanted to hire entrepreneur Todd Park as their Chief Technology Officer, he wondered why. But Park says his work at the U.S. Department of Health and Human Services is the most entrepreneurial experience of his life.
Guy Kawasaki is a business author and co-founder of Alltop.com. He describes how entrepreneurship requires successful sales, and successful sales require enchantment. Kawasaki says this enchantment can be acquired through likeability, trustworthiness, and many other persuasive characteristics and qualities.