Innovating Your Business Model

In today’s changing markets businesses need to innovate so that they can address what Mark Johnson calls “white space.” White space refers to the areas of opportunity where current business models do not apply. For example, Amazon started as a book seller, but fundamentally changed their entire business model to address further needs.

Mark Johnson is the CEO of Innosight and is the author of Seizing the White Space. He says that companies need to rethink how they deliver value to customers and to themselves.

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