Executive Communication & Business Writing

Business communication and writing plays a vital role in a company’s success. When writing there are questions one needs to ask themselves to create a clear message, for instance: who is the audience, what do they know about the topic already, what is the occasion, etc. Creating a clear message makes effective communication.

This lecture by Sandra Chrystal at the USC Marshall School of Business explains these questions and offers valuable information into business communication, as well as what separates today’s communication from that of the past.

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