Communication Studies

laura arpan

Creating Effective Public Service Announcements

Laura Arpan and Andy Opel discuss their current project using research to design, produce and evaluate energy efficiency video PSAs. The project combines the creative talent of filmmakers and artists with the research skills of social scientists.

rachel-botsman-collaboration

The Case for Collaborative Consumption

Rachel Botsman says we’re “wired to share.” That’s exactly why companies like Zipcar and Swaptree are so successful, she says. Collaboration is taking us back to an earlier time where our communication took form through trade.

martin-kaplan-new-media

The Transformation of News Media from Journalism to Entertainment

The journalism industry is changing at a rapid pace. Not only are newspapers failing from collapsing advertising support as people finding free news online, and using search rather than brands as a route to information. But news media has also become something different than it used to be: entertainment.

Horace Newcomb American Television

American Television and its Impact on Asia and the World

American television has a large impact on the rest of the world. It can influence ideas, change lifestyle, and portray the American people to the rest of the world. Horace Newcomb discusses trends in American television, technology and programming.

Simon Sinek Great leaders inspire

Great Leaders Start with Why

Simon Sinek, author of Start With Why, claims most companies start with “what” and work their way inward, while truly inspiring and successful organizations begin with “why” and work their way outward. Sinek says people don’t buy what you do, but rather why you do it.

David McCandless Data Visualization

David McCandless: The beauty of data visualization

Numbers simply have a difficult time attracting attention. But what if that data could be visualized? David McCandless takes complex data sets (like worldwide military spending, media buzz, Facebook status updates) and turns them into beautiful graphic designs filled with diagrams and patterns.

Steven Johnson talk at TED

Where good ideas come from

Steven Johnson says we need to put the coffee place environment into effect in the workplace. He also makes a compelling argument for why the secrecy of ideas needs to be eliminated and sharing needs to be implemented.

Matt Ridley Rational Optimist

Matt Ridley on The Rational Optimist & “Ideas Having Sex”

We have our physical evolution, but what creates our cultural evolution? Author Matt Ridley says this occurs from the exchange of ideas. In fact, he says we are the only species to have done this which is the reason for our success.

Is new media changing politics?

YouTube, Blogs, Texting, the Web: How Are New Media Changing Politics?

Political discussion is becoming more and more active in terms of social media allowing responses to discourse, but what has it really changed and how? Three UC Berkeley professors discuss these changes in terms of political participation, transparency, and language.

Seth Priebatsch social game

Building the Game Layer on Top of the World

Seth Priebatsch, Princeton dropout, says building the social layer to society is finished. It’s over. Facebook rules that world. But Priebatsch says there the next framework to be built will be the game layer. In fact, we have already begun building this, it is just poorly constructed so far.

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