Communication Studies

Screen shot 2011-09-07 at 12.16.51 PM

The Transformation of the Internet to Person-Centered Interactions

The popularity of social media networks, including the internationally favored Facebook, has prompted the creation of new business models looking to take advantage of new social options. Sheryl Sandberg says, it is now all about people.

Dan-Jurafsky

Studying Speed Dates to Predict Social Intention

We all subconsciously analyze the meaning beyond literal translations of words, but what if there were factors we could use to predict things like social intention? That’s exactly what Dan Jurafsky’s research aimed to do.

Guy Kawasaki

Sales Through Enchantment

Guy Kawasaki is a business author and co-founder of Alltop.com. He describes how entrepreneurship requires successful sales, and successful sales require enchantment. Kawasaki says this enchantment can be acquired through likeability, trustworthiness, and many other persuasive characteristics and qualities.

harvard social media panel

Social Media and Academia

A panel at Harvard University includes five Harvard professors who discuss the importance of social media, how they incorporate it into their courses, and their predictions for the future of academia and social media. Panelists include: Michael Sandel, Nancy Koehn, N. Gregory Mankiw, and Harry R. Lewis.

eli pariser

Beware of online “filter bubbles”

More and more companies emerge everyday caterging to very specific markets, and we see the same in web companies as they strive to tailor their services (including news and search results) to our personal tastes. But, there’s a dangerous unintended consequence: we get trapped in a “filter bubble” and don’t get exposed to information that [...]

peter guber

The Art of Purposeful Storytelling

Peter Guber is a former movie producer and CEO of the Mandalay Entertainment Group. In this video, he explains how to establish an emotional connection with any audience to sell products, and how telling stories is the ultimate way to build a following for your brand.

richard tepper

The Importance of Building Soft Skills for the Workplace

Richard A. Noll, advises Tepper School students on the importance of building soft skills, such as communications, to match their analytical proficiency.

corporate culture

Building a Distinct Company Culture

A company’s culture can provide a competitive advantage in the marketplace. The companies founded by the panelists each have a distinct culture with different core values, providing a rich contrast on the competitive advantage to be realized from an organization’s culture.

kent lineback

The Best Way to Play Office Politics

Linda A. Hill and Kent Lineback are the authors of “Being the Boss: The 3 Imperatives for Becoming a Great Leader.” In this video, they describe the mistakes managers can make and the three types of networks leaders need to succeed.

caroline pauwels

Television Beyond Frontiers: reflections on public service broadcasting in a digital Europe

EU public service broadcasting has long been characterized by transitions, questioning and criticism. Now convergence, media cross-over, EU interference and new public service management theories affect its very chances of survival.

← Previous Entries