Business

roger rouse

Does Pirates of the Caribbean provide insight into contemporary capitalism?

In this lecture, Associate Teaching Professor in the Department of History, Roger Rouse describes how the series of films hijack complex histories of rebel piracy to incite conformity to corporate visions of life, labor and the world at large.

Justin Menkes

Striving Under Pressure in the Modern Business World

Today’s leaders face new pressures from technological and social changes that didn’t exist before. Navigating through these pressures and striving in them is what Justin Menkes, author of “Better Under Pressure,” explains how to do.

peter guber

The Art of Purposeful Storytelling

Peter Guber is a former movie producer and CEO of the Mandalay Entertainment Group. In this video, he explains how to establish an emotional connection with any audience to sell products, and how telling stories is the ultimate way to build a following for your brand.

chuck geschke adobe

The Adobe Story as told by CEO Chuck Geschke

Chuck Geschke is the CEO and co-founder of Adobe Systems. In this lecture, “The Adobe Story — Lesson Learned in Building a Software Company,” he tells the very interesting story of Adobe.

richard tepper

The Importance of Building Soft Skills for the Workplace

Richard A. Noll, advises Tepper School students on the importance of building soft skills, such as communications, to match their analytical proficiency.

Jim Ellis

Writing A Successful Business Plan

In this lecture from Stanford University, Professor Jim Ellis discusses the elements of a successful business plan, as well as common mistakes related to its development and use.

steve case

The Democratization of Entrepreneurship

Steve Blank, the author of “Four Steps to the Ephiphany” and leading advocate for the “Customer Development” model of entrepreneurship, focuses on the new opportunities and challenges in a world in which entrepreneurship has become democratized.

bill gross

Renewable Power Entrepreneurship

Bill Gross, founder of IdeaLab and numerous other Silicon Valley startups, discusses pathways to successful entrepreneurship with an emphasis on clean tech and the necessity of moving to robust commercial solar and renewable energy sources in the imminent future.

corporate culture

Building a Distinct Company Culture

A company’s culture can provide a competitive advantage in the marketplace. The companies founded by the panelists each have a distinct culture with different core values, providing a rich contrast on the competitive advantage to be realized from an organization’s culture.

thomas gensemer

Digital Campaign Strategies

Thomas Gensemer, the managing partner of Blue State Digital, discusses social media strategies and best practices for social organizations. Gensemer, who has designed online strategies for clients across sectors developed the social network used for President Barack Obama’s primary campaign.

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