Business

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Why Even Sliced Bread Wasn’t that Great at First

In this video, best-selling author and founder of Squidoo, Seth Godin, explains why tried-and-true marketing techniques no longer work. Godin points out that a public that is bombarded with a daily barrage of products and information has little choice but to ignore all but the most bizarre and unusual offerings.

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The Transformation of the Internet to Person-Centered Interactions

The popularity of social media networks, including the internationally favored Facebook, has prompted the creation of new business models looking to take advantage of new social options. Sheryl Sandberg says, it is now all about people.

boris

Why You Should Develop Talent From Within Your Organization

When companies scout star performers to bring into their organization, they often find that these new hires don’t perform as well as expected. Instead, it companies may be better off developing talent within their organizations through strong training and mentoring programs.

Vivek Ranadive

Business and Right Brain Thinking in the 21st Century

In a lecture at Stanford University titled, “How the Right Brain Helped Me Make a Billion, Win a Basketball Game, and Land this Gig,” Vivek Ranadive discusses how business success in the 21st century will be influenced greatly by right brain thinking.

Jack Dorsey

The Power of Curiosity and Inspiration

Jack Dorsey is creator of both Twitter and Square (a program which allows businesses to take credit cards over their phones). In this presentation to Stanford University, Dorsey discusses the evolution of these two companies, and describes how important curiosity and inspiration are to developing great businesses.

Todd Park

Healthcare Entrepreneurship

When the U.S. Department of Health and Human Services wanted to hire entrepreneur Todd Park as their Chief Technology Officer, he wondered why. But Park says his work at the U.S. Department of Health and Human Services is the most entrepreneurial experience of his life.

Guy Kawasaki

Sales Through Enchantment

Guy Kawasaki is a business author and co-founder of Alltop.com. He describes how entrepreneurship requires successful sales, and successful sales require enchantment. Kawasaki says this enchantment can be acquired through likeability, trustworthiness, and many other persuasive characteristics and qualities.

jeff smisek

Jeff Smisek on the role of a CEO

In this lecture, Jeff Smisek describes what running a company like Continental Airlines is like, as well as what role the CEO plays in developing and propagating a customer service culture, aligning stakeholders around a focused plan, and managing crises virtually daily.

rosabeth moss kanter

Adjusting focus to succeed in business

Harvard Business School professor, Rosabeth Moss Kanter, stresses the importance of strategic thinking. She describes how executives have to simultaneously look at both the big picture and the small details in order to succeed in the workplace.

roger rouse

Does Pirates of the Caribbean provide insight into contemporary capitalism?

In this lecture, Associate Teaching Professor in the Department of History, Roger Rouse describes how the series of films hijack complex histories of rebel piracy to incite conformity to corporate visions of life, labor and the world at large.

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